Performance footwear brand, HOKA announces new title sponsorship of the Semi de Paris. Throughout this five year partnership, the iconic race will become known as the HOKA Semi de Paris.
Almost 48,000 runners start the race in the streets of Paris every year. People from all walks of life flock here from France and abroad to tackle a personal challenge, set a new personal best or savour the experience. Over time, the event has become a premier destination for runners and developed into the biggest half marathon on Earth. The course gives entrants a one-of-a-kind experience, (re-)visiting the architectural treasures of the eastern reaches of the French capital, with a harmonious blend of heritage and modern flair featuring the Bibliothèque François-Mitterrand, the Château de Vincennes, the banks of the Seine and Place de la Bastille.
The field of this inclusive event spans the entire spectrum of the sport, from rookies to veteran runners. It was the first half marathon for 46% of the entrants this year. The race spares no effort to guide their preparation and put them in the best position to make it to the finish line on the day of the race.
The partnership with HOKA, a dynamic and innovative footwear and sportswear brand, embodies a shared aspiration: encouraging running across all levels —from amateurs to seasoned athletes— by offering high-performance products. HOKA works with world champions and everyday athletes to push the innovation and design of its footwear and apparel.
“As a brand born in France, we are beyond excited to announce HOKA’s title partnership with the Semi de Paris, World’s largest and most prestigious half marathon. This partnership is a testament to our unwavering commitment to empowering athletes of all abilities to soar with HOKA. With thousands of runners from around the globe participating, the Semi de Paris offers a powerful platform for us to connect with these athletes and support their journey to the finish line in this iconic race.” stated Guido Geilenkirchen, Vice President and General Manager, HOKA EMEA.
"Building on our shared aspiration to bring sport to the masses, we are excited to welcome HOKA as the title sponsor of the HOKA Semi de Paris. Together, we will write a new chapter in the history of this iconic race, determined to raise its profile more than ever and give each runner an unforgettable experience packed with emotions, personal transcendence and shared moments", stated Yann Le Moënner, CEO, Amaury Sport Organisation.
